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SHUOQIZHONGGUODEPINPAILISHI,YOUYIGEMINGZIBUDEBUTIDAO,TAWUFAHUSHI,YEBURONGXUBEIHUSHI,ZAIZHONGGUODEPINPAILISHIZHONG,TAYOUZHUNONGMOZHONGCAIDEYIBI!

必发彩票网址 TAIYANGSHEN,YIGERULEIGUANERDEMINGZI,JIDAIRENYONGBUMOMIEDEHUIYI,TAJIANGWANZHENGDEPINPAILINIANYINRUZHONGGUO,CHENGGONGSUZAOLEDIYIPIQUANGUOJIAYUHUXIAODESHICHANGPINPAI。

必发彩票网址 “DANGTAIYANGSHENGQIDESHIHOU,WOMENDEAITIANCHANGDIJIU”,ZHEJUTAIYANGSHENBIAOZHIXINGDEGECI,BAOHANZHUDUOSHAORENDEQINGCHUNYINJI!

時光追溯到上世紀80年代,太陽神還是一家籍籍無名的鄉鎮企業,原名為廣東東莞黃江保健品廠,1988年的總產值只有幾百萬元,然而到1990年年產值增至4000多萬元, 1991年達到8億元,1992年竟達到12億元,四年間翻了兩百倍!太陽神經營的奇跡背后,是一只怎樣點石成金的魔術之手呢? 這不得不歸功于太陽神集團總經理懷漢新先生高瞻遠矚、堅定不移地力推一個品牌的大動作——為企業導入CI(企業形象識別系統)。這在當時的中國,可謂破天荒的一件事,因為沒有人覺得CI這東西會有多大作用。正是這個充滿內涵和現代氣息的品牌形象一誕生,太陽神便如鶴立雞群般從眾多國產品牌中迅速脫穎而出,一炮而紅。

RANER,DUIYUHUAIHANXINXIANSHENGHETAIYANGSHENLAIJIANG,PINPAIZHILUBINGFEIYIFANFENGSHUN。

必发彩票网址 TAIYANGSHENZUIZAOTUICHUDECHANPINSHISHENGWUJIANKOUFUYE,ZHEGECHANPINSHIDUIXINGFENYUYIZHIJINXINGSHUANGXIANGDIAOJIEERDADAORENTIPINGHENGDEXINXINGBAOJIANPIN,KEYIZENGQIANGXIAOHUA,GAISHANSHUIMIAN,TIGAOMIANYILI,ZAILILUNHESHIJIANSHANGDOUJUYOUHUASHIDAIDEYIYI。RANER,DANGSHISHENGWUJIANKOUFUYEZAIGUOYINGPIFAQUDAOQUEBEISHOULENGYU,XIAOSHOURENYUANDAIZHUCHANPINYANGBENDAONEIERKUDENGLIANG、SANGEXIAOSHI,YEWURENLICAIHEJIEQIA。QISHI,ZHESHIYOUJIHUAJINGJIWANGSHICHANGJINGJIZHUANXINGGUODUJIEDUANDEBIRANXIANXIANG。TAIYANGSHENJIWUGUOYOUQIYEDEBEIJINGHEGUOJIAJIHUAXIADADEZHIBIAO,YOUSHIXINCHANPINXINCHANYE:RENJIABUSHUXI,BULEJIE,ZENMEHUIREQINGXIANGYINGNI?

YINCI,HUAIHANXINZONGJINGLIYISHIDAO,TAIYANGSHENQIYEDESHENGMINGZHINENGLAIZIGUANGDAXIAOFEIZHEDERENKEHEXINLAI。CHULECHANPINDEGONGNENGHEZHILIANGBIXUJINGDEQIKEXUEJIANYAN,HUANYAOYOUBIEJUYIGEDETUIGUANGFANGSHI,RANGYULAIYUDUODEXIAOFEIZHERENCHUTAIYANGSHENDECHANPIN,XINLAITAIYANGSHENDECHANPIN,BINGDUITAIYANGSHENCHANSHENGCHIJIUDEHAOGAN。ZAIZOUXIANGSHICHANGJINGJIDESHIJIANZHONG,FANSHIYOULIYUSHULILIANGHAODEQIYEXINGXIANGDEZUOFA,TAIYANGSHENDOUTEBIEMINGAN,TEBIEYOUXINGQU。YOUCIXINGCHENGLETAIYANGSHENTUIXINGCIZHANLVEDEZUIPUSUDEDONGJI。

必发彩票网址 JINPINGPUSUDEYUANWANG,SHIBUKENENGWANZHENGDISUZAOYOULIANGDEQIYEXINGXIANG。WEILEZIJUEDITUIXINGCIZHANLVEZHEGEBOLAIPIN,QIYELINGDAOZHEBIXUXUXINXUEXIGUONEIWAIYIQIEYOUGUANDEXIANJINJINGYAN,ZUOHAOSIXIANGSHANGDEZHUNBEI,BINGJIANGXUEXIXINDENULIGUANSHUGEIQIYEYUANGONGMEN。YIHUAIHANXINZONGJINGLIWEISHOUDETAIYANGSHENQIYEDEZHUYAOLINGDAORENZUODAOLE:TAMENZHONGSHIXUEXIXINLILUN,YONGYUTANSUOXINSHIWU,ZAONIANYUEDUGUOXUDUOZHEXUE、ZHENGZHIJINGJIXUEMINGZHU,CHUANGYEZHIHOUYOURENZHENSHOUJIHEYANJIULEDALIANGQIYEJINGYINGGUANLIFANGMIANDESHUJI,BAOKUODANGSHIGUONEISHANGWEICHUBANDEGUANYUCIZHANLVEDEZHUZUO,HUANYUSHEHUISHANGZHENGZAICHANGSHIQIYEXINGXIANGCEHUADEZHUANYEGONGZUOZHEJINXINGLEMIQIESHENRUDEJIAOWANG,ZUIZHONGJIANGQIYEXINGXIANGWENTITISHANGLEYISHIRICHENG。ZHEJIUSHITAIYANGSHENTUIXINGCIZHANLVEDELIXINGMENGYA。 1988NIANCHU,SHENGWUJIANKOUFUYERONGHUOGUOJIATIYUYUNDONGWEIYUANHUIBANFADE“ZHONGGUOYUNDONGYINGYANGJINJIANG”。ZHESHIZHONGHUARENMINGONGHEGUOCHENGLIYILAI,DONGGUANSHISHOUCIYOUGONGYECHANPINHUODEGUOJIAJIDAJIANG,SHIXIANLELINGDETUPO。DONGGUANSHIWEIHESHIZHENGFUDUICIFEICHANGZHONGSHI,GEJILINGDAOFENFENQIANWANGWOCHANGSHICHA,YUYIGULI。CHUANGYEZHEMENZHUAZHUZHEGEJIYU,SHISHITICHUYIHUANGJIANGBAOJIANPINCHANGWEISHENGCHANJIDI,CHENGLIDAGUIMOKAIFAZHONGGUOBAOJIANCHANYEDEJITUANGONGSIDEJIANYI,SHOUDAOLEDONGGUANSHIWEIHESHIZHENGFUDEDALIZHICHI。CHENGLIJITUANGONGSIZUOWEIYIXIANGZHONGDAJUCUO,BIJIANGZHONGZUCHANQUANJIEGOU,DIAOZHENGGUANLITIZHIHEJINGYINGJIZHI,ZHENGHAOWEIJINXINGQIYEZHANLVEGUIHUATIGONGLEYOULIDEQIJI。YUSHI,ZAI1988NIANSHANGBANNIAN,TAIYANGSHENZHENGSHIKAISHIDAORUCIZHANLVE,CHENGWEIZHONGGUODALUZUIZAOZHANKAIZHEXIANGGONGZUODEQIYE。

YUSHI,TAIYANGSHENYOUMIANLINZHUZHEYANGDEKAOYAN:ZENYANGMAICHUTUIXINGCIZHANLVEDEDIYIBU?ZHEYIBUSHIZHIGUANJINYAODE,BIXUYAOQUERENYIGEKEYICHANGQIGUANCHEDEZONGGAINIAN,BINGQIEYONGTAHANGAIQIYESUOYOUDEJINGYINGGUANLIHUODONG,TONGSHIJIZHONGBIAOXIANZAIQIYEMINGMINGHEBIAOZHISHEJISHANG。

HUAIHANXINZONGJINGLIRENWEI,CHOUBEICHENGLIDEJITUANGONGSIYINGGAISHIYIGEYIZHUANYEGUANLIWEIJICHUDELIFASHIQIYE,ERBUSHISHOUCHUANTONGXIGUANZHIYUEDEJIAZUSHI、SHANZHAISHIHEXINGZHENGSHIQIYE;YAOWEIKAIFAZHONGGUOBAOJIANCHANYEQIDAODAITOUZUOYONG,JIECHENGTIGAOZHONGGUORENMINDESHENGMINGZHILIANGHEJIANKANGSHUIPING,ZHENXINGZHONGHUAMINZUJINGJI;YAONENGGOUSHIYINGSHICHANGXUQIU,CHONGFENFAHUIJINGZHENGYOUSHI,QUANLIYIFUDIZOUSHANGCHANPINHUA、XILIEHUA、BIAOZHUNHUA、GUOJIHUADEFAZHANZHILU。ZHEXIEXIANGFADUIYUQUERENYIGEZONGGAINIANJUYOUTEBIEZHONGYAODEYUANZEXING。

ZAIDANGSHI,QIYEMINGCHENGSHIHUANGJIANGBAOJIANPINCHANG,JUXIANYUDIMINGJIAXINGYEDEJIUKUANGZI;ZHUCESHANGBIAOSHIWANSHIDA,XIANDEPINGYONGSUQI;CHANPINPINPAISHISHENGWUJIAN,QIANGDIAOCHANPINDEYUANLIAOHEGONGNENG;SANZHEHUBUXIANGGAN,DUIZHAOQIYESHIBIELILUNHESHICHANGJINGZHENGSHIJIANDEHELIHUAYAOQIU,YOUHENDADECHAJU。YOURENZHIMIYUSHENGWUJIANKOUFUYEHUODEGUOJIAJIDAJIANGYIJIWEITUIXIAOGAICHANPINFUCHULEJIBAIWANYUANDEGUANGGAOFEIDEJICHENGSHISHI,RENWEIYINGGAIWEIRAOYIJINGTUICHUDECHANPINJIQIZHIMINGDULAIKAOLVQIYEMINGMINGHEBIAOZHISHEJI,YINCITICHULEJIANGSHENGWUJIANZHEGECHANPINPINPAISHUNYANWEIJITUANGONGSIMINGCHENGDEBAOSHOUYIJIAN。DANSHENGWUJIANMINGXIANNEIHANQIANXIAN,WAIYANXIAZHAI,YINGDUDA,DANXINGXIAO,QUEFACUJINQIYEFAZHANDEJINGSHENZHANGLI。

JINGGUOFANFUTAOLUNHERENZHENZHENZHUO,ZAIHUAIHANXINZONGJINGLIDEZHUCHIXIA,ZUIZHONGJUEDINGFANGQISHENGWUJIAN,CAIYONG“TAIYANGSHEN”LAIBIAODAQIYESUOXUYAODEZONGGAINIAN。HUAIZONGDELIYOUSHISHENGWUJIANZHEGEMINGCHENGSUIRANYEBUCUO,QIEYOUXIANDAIYIYI,DANYU“TAIYANGSHEN”XIANGBI,FAZHANDANXINGBUGOUDA。ER“TAIYANGSHEN”ZHEGEMINGZINEIHANFENGFU,JUYOUHENQIANGDEKESUXINGHEBAORONGXING。

PINPAIZHUTIZHEGEWUBIZHONGDADEWENTIZHONGYUDEYIJIEJUE,ZHIHOULIGANJIANYINGDEFEISUFAZHANWUYIZHENGMINGLEZHEGEXUANZESHIZHENGQUEDE。

掃除一切障礙,萬事俱備,太陽神極其鮮明、極具代表性的商標(LOGO)隨之誕生。那么該如何解讀太陽神及其商標呢?

必发彩票网址 1993NIANYIHOU,TAIYANGSHENKAISHILEGUANGGAOTUIGUANGCELVEDEDIAOZHENG。YOUGUOQUQIYE、SHANGBIAO、PINPAISANWEIYITI,YITUXIANQIYEXINGXIANGWEIZHUZHUBUZHUANXIANGYITUXIANPINPAIXINGXIANG、YIGONGNENGSUQIUWEIZHUYAOMUBIAODEGUANGGAOCELVE。 ZHEGEJIEDUAN,TAIYANGSHENDECISHIJIANDENEIHANYIDADATUPOLECHUANTONGCILILUNSUOHANKUODEFANWEI,YOUCIXINGCHENGLEJUYOUTAIYANGSHENTESEDE“QIYESANDAXINGXIANG”:YISHIQIYEXINGXIANG,ERSHIZHUANYEXINGXIANG,SANSHIPINPAIXINGXIANG。 QIYEDESANDAXINGXIANGCONGDUOGEJIAODUQUANSHILETAIYANGSHENDEHEXINLINIANHEJIAZHIGUAN,BUJINSHIQIYEDEHONGGUANFAZHANMAIXIANGDUOYUANHUAFANGXIANGYOULEGENGGUANGKUODECHICHENGKONGJIAN,YESHIBUTONGPINLEIDECHANPINZHIJIANYOULEMINGQUEDEFENYE。 TONGSHI,PINPAIXINGXIANGGENGJIATUCHU,GENGJIASHENRURENXIN,QIANGHUAXIAOFEIZHEDUICHANPINDERENTONG,SHICHANPINDESHICHANGZHANYOULVHESHICHANGFUGAILVDEYIGONGGUHEFAZHAN,TAIYANGSHENYOUCIBURUYIGEJISUFAZHANDESHIDAI。

1993NIANBEIJINGYIGEJIAO“CHIMINGSHANGBIAOBAOHUZUZHI”QIXIADESHANGBIAOPINGGUSHIWUSUODUITAIYANGSHENSHANGBIAODEPINGGUSHIZHI:26.9YI(RMB)。(ZHU:GAIZUZHIDEFUZERENDANGSHISHIRENMINRIBAOZHENGWENBUZHURENZHUMINGJIZHEAIFENGXIANSHENG。HOULAIYOUSHIQUANGUOZHILIANGWANLIXINGHUODONGDEZHUYAOZUZHIZHE。)

WULUNSHISHICHANGXIAOSHOUEZHEZHONGHUOBIYOUXINGZICHAN,HUANSHISHANGBIAOJIAZHIZHEZHONGWUXINGZICHAN,TAIYANGSHENZAIGUONEIDOUDADAOYIGEQIANSUOWEIYOUDEGAOFENG,ZHEYUHUAIHANXINZONGJINGLIYIZHIYILAIGAOZHANYUANZHUDEPINPAIYISHISHIMIBUKEFENDE。

必发彩票网址 SUIZHUTAIYANGSHENDEFAZHANZHUANGDA,HUAZHUANGPIN、YINYONGSHUIDENGBUTONGDEXINGYEHEBUTONGGONGNENGDECHANPINXIANGJIBEIKAIFACHULAI。DANSHIZAIJITUANGONGSIDEYUNZUOSHANG,TANGRUOYIJIUYANYONGQIYE、SHANGBIAO、CHANPINSANWEIYITIDECHANGGUICHANPINTUIGUANGSHOUFA,NEIJIUHUIMOSHAXINXINGYEYULAOXINGYE、XINCHANPINYULAOCHANPINDESHIBIECHAYI,BULIYUXINXINGYEDECHENGCHANGHEXINCHANPINDETUIGUANG。YINCI,TAIYANGSHENJIANGQIYEXINGXIANGMINGQUEDIXIFENWEIZHUTIXINGXIANG、XINGYEXINGXIANGHEPINPAIXINGXIANG,BINGRANGZHUTIXINGXIANGHEXINGYEXINGXIANGZUOWEIBEIJING,TUCHUYICHANPINGONGNENGZHIXIANGWEIJIAODIANDEPINPAIXINGXIANG。ZHEJIUHENHAODIJIEJUELEXINLAORONGHEDEWENTI,BINGQIEHAOWUYIWENDICHENGWEIHOULAIQITAQIYEJIEJIANDEMOBAN。

ZONGDELAISHUO,TAIYANGSHENPINPAIDECHENGGONG,LIBUKAICIZHANLVEXITONGDEDAORUHEYUZHIXIANGGUANDEXILIESHICHANGTUIGUANGYUNZUO。TAIYANGSHENCHENGGONGDAORUCIJUYOUHUASHIDAIYIYI, BIAOZHIZHUZHONGGUOQIYEWUXINGXIANGSHIDAIDEJIESHU。JINGGUO20DUONIANDEFAZHAN,TAIYANGSHENDEPINPAINEIHANSUIZHUSHIJIANDEQIANYI、CHANPINDEFENGFU、TAIYANGSHENRENDEZHUANYEJINGSHENTAIDUERBIANDEGENGJIAFENGFUHEWANZHENG。

CONGYINRU,WANSHAN,ZAIDAOYANSHENYUFENGFU,TAIYANGSHEN,YIZHIJIANXINGZHUSHUYUTAZIJIDEPINPAILISHI……

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